M)phosis:
THE HISTORY
easy effortless mix and match clothes
for day and evening, combining comfort and versatility with a healthy
dose of sex appeal not to mention fun!
Timeline of Events
1994 m)phosis Pte Ltd is incorporated
Flagship boutique opens at Change
Alleyy, Singapore.
1995 2 new boutiques open at Ngee Ann
and Parco Bugis Junction, Singapore.
m)phosis expanded to Jakarta,
Indonesia.
1996 A new boutique opens at Raffles
City Shopping Centre, Singapore.
1997 A new boutique opens at Marina
Square, Singapore.
M)phosis is now in Malaysia.
1998 A new boutique opens at Paragon,
Singapore.
M)phosis is now in Taiwan.
1999 The opening of the seventh
boutique at Plaza Singapura, Singapore.
M)phosis is now in Dubai.
2000 M)phosis expands to Japan and
Thailand.
2001 M)phosis is now in Australia and
Philippines.
*M)phosis now has a total of 7
boutiques in Singapore, 3 in Malaysia, 7 in Indonesia, 3 in Thailand,
3 in Taiwan, 2 in Japan, 1 in Australia, 3 in Dubai, and 3 in the
Philippines.
*number of stores changes through time,
information may not be accurate as to the exact number of stores
worldwide
M)phosis was founded in 1994 as a
retailer in women's wear targeted at the young working population.
Today, the brand surges and rises above the other local labels, and
have been making a strong presence in the region with its exclusive
distribution network in Singapore, Malaysia, Indonesia, Thailand,
Taiwan, Japan, Australia, Dubai, and Philippines.
Needless to say, it is more than just
the clothes that is behind the success of M)Phosis. Marketing and
timely launches of the seasons' collections are well-planned and
coordinated to produce maximum results. This is where the three
directors come into the picture, each bringing a unique form of
expertise and experience to the M)phosis partnership. Working
together with a committed staff team, the trio has successfully
converge business reality and consumers' insights into enviably and
clearly define the inimitable brand personality that is uniquely
m)phosis.
**taken from m)phosis book. Composed by m)phosis Singapore.
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